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Tropaholic, All Things Tropical Wear

Tropaholic is the proposed rebrand concept for the online tropical clothing store called Tropiholic. I was contracted by Space Chimp Media to rebrand Tropiholic with a new logo, design strategy, and web design.

Most Hawaiian brands today are characterized with wavy, colorful, and cartoon-like traits. We saw this as an opportunity to help the client break out and build the industry with a truly cool, fresh, and young brand. The strategy was to keep Tropaholic simple and modern in the Hawaiian clothing space.

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