Tropaholic, All Things Tropical Wear
Tropaholic is the proposed rebrand concept for the online tropical clothing store called Tropiholic. I was contracted by Space Chimp Media to rebrand Tropiholic with a new logo, design strategy, and web design.
Most Hawaiian brands today are characterized with wavy, colorful, and cartoon-like traits. We saw this as an opportunity to help the client break out and build the industry with a truly cool, fresh, and young brand. The strategy was to keep Tropaholic simple and modern in the Hawaiian clothing space.